postsovietПроблемы постсоветского пространстваPost-Soviet Issues2313-89202587-8174The Centre of Regional Research10.24975/2313-8920-2018-5-4-418-428postsoviet-178Research ArticleПОЛИТИЧЕСКИЕ ПРОБЛЕМЫPOLITICSРоль публичной дипломатии во внешней политике Турции в отношении ГрузииThe role of Public Diplomacy in foreign policy of Turkey towards GeorgiaАлексанянЛ. М.AleksanyanL. M.

Алексанян Лариса М.

119992, Москва, ул. Остоженка, д. 53/2.

 

Larisa M. Aleksanyan.

bld. 53/2, Ostozhenka Street, Moscow, Russia, 119992.

 

larisa.aleksanyan@mail.ruДипломатическая академия МИД РФРоссияDiplomatic Academy of the Ministry of Foreign Affairs of the Russian FederationRussian Federation20181512201854418428Copyright © Алексанян Л.М., 20182018Алексанян Л.М.Aleksanyan L.M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.postsovietarea.com/jour/article/view/178

Статья посвящена анализу роли публичной дипломатии во внешней политике Турции в отношении Грузии. При рассмотрении вопроса особое внимание уделено процессам концептуализации и институционализации турецкой публичной дипломатии. Обозначены ее цели и задачи. Исследованы основные институты турецкой публичной дипломатии, которые реализуют культурные, гуманитарные и образовательные проекты в Грузии. Рассмотрен феномен турецких сериалов, как один из инструментов создания привлекательного имиджа страны в грузинском обществе. Определен уровень эффективности турецкой публичной дипломатии в отношении Грузии. В контексте данной оценки изучены имидж Турции, а также ее способность влиять на политические решения Грузии. Сделаны обобщающие выводы относительно успешности этого инструмента «мягкой силы», указаны ее недостатки, а также определены перспективы ее применения в отношении Грузии.

The article is devoted to the analysis of the role of public diplomacy in Turkey’s foreign policy towards Georgia. Special attention is paid to the processes of conceptualization and institutionalization of Turkish public diplomacy. The author examines its goals and objectives. The attention is focuses on main institutions of Turkish public diplomacy, which implement cultural, humanitarian and educational projects in Georgia. The phenomenon of Turkish TV series are analyzed as one of the tools for creating an attractive image of the country in Georgian society. The level of effectiveness of Turkish public diplomacy towards Georgia is determined. In the context of this assessment, the image of Turkey is studied, as well as its ability to influence the political decisions of Georgia. General conclusions are made in regard to the Turkey foreign policy towards Georgia for the effectiveness of vector, its shortcomings are pointed out and further progress is noted.

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The authors declare that there are no conflicts of interest present.