The phenomenon of «children’s» movements has historical analogs, which traditionally were the result of thoughtful technologies of adults, which were aimed at realizing their interests and achieving specific goals. The use of geopolitical and civilizational approaches has led to the consideration of the phenomenon of «children’s» eco-strikes as a political technology of the initiators of a New World Order. The genesis, essence and purpose of the «Greta Thunberg project» and mass environmental actions in the context of the formation of a New World Order and the interests of Russia have been characterized. It is shown that the initiators of this technology are the «old» globalist and neoliberal elites of Western states, part of the American establishment, international big capital and powerful corporations in the non-material digital sphere. To achieve their goals of neutralizing opponents in the economic and political spheres, they use the protest potential of the «greens», which over the past few decades have actually become part of the Western neoliberal elite. In the context of efforts to create a New World Order, these actors seek to maintain and strengthen their power, continue to exploit third world countries, suppress existing anti-system movements and weaken their main geopolitical competitors – mainly China and Russia, which are looking for safe transport routes and new sources of resources. Therefore, on the initiative of the globalist and neoliberal elites, projects are being put forward to create ecozones in resource-rich «disputed areas» and, as a result, to preserve the prospects for economic activity there. The image of «children’s» eco-strikes, which is presented by the media, reproduces a new social idea and stimulates support from the electorate for the purpose of the transformation of the World Order, which is confirmed by the fact that the movement is massive in various countries of the world. Youth strikes with environmental slogans help to shift the dominant positions from the traditional industrial-resource elite to the digital elite, opening up new financial and economic opportunities and prospects for global leadership for the latter. The intensification of this movement coincided in time with the USA claims to the Northern Sea Route and the development of Arctic resources, which directly affects the interests of Russia.